Raise the bar

"I co-founded 的态度 in 2006 to develop products that are better for our health and the environment. My wife’s pregnancy gave the added pressure of living up to my child-to-be’s expectations.

This little person sparked purpose that became a burning passion: To create the best product consumer products in the world. By working with imaginative, innovative scientists, we continue to develop clean and performance-driven beauty & home products in innovative, low-waste packaging.

We hope to show there is a better way to do things for you, your family and the planet.

Thank you for joining our journey."

JF Bernier, 的态度 co-founder and CEO

From eco-refills, to refillable and recyclable bottles, to biodegradable FSC certified cardboard, we design innovative packaging to reduce the plastic waste in our daily rituals.

We inaugurated our very first plastic-free boutique located at 4260 Saint-Denis Street in Montreal. This boutique offers a unique shopping experience, focused on well-being and innovation. The design of the space is inspired by nature, creating a minimalist and serene atmosphere for customers. 对我们来说, this design is a true demonstration of the power of design to create an emotional connection between people and the environment.

的态度 has its own in-house laboratory and state-of-the-art factory, giving us the scale to enhance our unique ability to invent and develop new, high-quality products that minimize harmful impacts on families and the environment.